Sales is responsible for growing Basware's cloud revenue via new customer acquisition and by driving expansion within a satisfied customer base. Through customer-centric selling and collaborative account management, we lead prospects and customers through the buying process with Basware, leveraging sales platforms including CRM, CPQ and CLM that support managing the sales cycle.
As trusted advisors with industry and solution expertise, we focus on providing value to our customers through advice and insight into best practices.
In partnership with Marketing, Customer Services and Partners, the Sales function is pivotal in driving our mission of delivering true automation for the CFO’s office and making it all just happen for our customers.
At Basware, we’re committed to empowering our sales teams with the resources, knowledge, and skills they need to succeed. We’re looking for a Senior Manager, Sales Enablement to support this mission by managing enablement programs and driving effective communication, onboarding, and continuous learning across the sales organization.
About the Role
As Senior Manager, Sales Enablement, you’ll play a key role in ensuring our customer-facing teams receive timely support and access to the right content, tools, and training to drive success. You’ll design and execute onboarding and learning programs and lead enablement communications. You’ll collaborate closely with Sales, Marketing, Products, and subject matter experts—while staying closely connected to our customer-facing audiences to ensure their needs and feedback shape every enablement initiative.
Key Responsibilities
- Own the sales enablement content strategy and maintain and manage enablement resources, ensuring they are accurate, accessible, and aligned to the GTM objectives.
- Collaborate with subject matter experts to contribute, create and curate impactful enablement content (e.g., playbooks, messaging frameworks, objection handling, case studies).
- Lead the planning and execution of quarterly learning programs.
- Drive enablement activities to support launches, plays, and processes in collaboration with Sales, Marketing, Customer Experience, and Partner Enablement.
- Work with frontline managers to support their coaching conversations by providing relevant resources that help them coach their teams in executing sales strategies and leading meaningful, customer-centric conversations that drive value and impact.
- Continuously engage with customer-facing teams to gather insights and shape enablement programs based on real needs.
- Design and drive onboarding programs in collaboration with the sales enablement team, sales leaders, and subject matter experts.
- Optimize the use and adoption of enablement technologies to support scalable learning and content delivery and drive innovation.
- Identify and drive opportunities to leverage AI and automation to improve the efficiency, personalization, and impact of enablement content, communications, and training delivery.
- Work cross-functionally to help align all go-to-market (GTM) teams around a unified customer narrative and GTM motion.
What We’re Looking For
- 5 years of experience in sales enablement, B2B sales, sales development, or customer success management.
- Strong project management and instructional design skills; ability to build engaging content quickly and collaboratively.
- Strong organizational and content management skills with attention to detail.
- Excellent communication skills with the ability to convey complex information clearly and effectively.
- Demonstrated success in designing learning programs, managing onboarding, and coordinating cross-functional initiatives.
- Collaborative approach with proven ability to work across departments and influence stakeholders.
- Comfortable using basic video editing tools to support training and communication.
- High interest in AI and experience using AI-based tools or automation to enhance learning, communication, or operational efficiency.
Why Join Us?
You’ll be part of a global organization that values innovation, customer focus, and continuous improvement. This role offers a meaningful opportunity to shape how we enable and engage our customer-facing teams—driving performance, alignment, and growth across the business.
Ready to make an impact?
Apply now and help us equip our teams with the tools they need to thrive.
