Head of International Retail Sales (m/f/d)

YOUR MISSION

At yfood, we’re shaping the future of smart nutrition. As pioneers in the Smart Food category and market leader in the DACH region, we’ve built a brand loved by millions — and now we’re scaling that success across Europe and beyond.
With strong businesses established already in the UK, Netherlands, Austria and Switzerland, the momentum is now building in many markets beyond and we’re looking for a Head of International Retail Sales to take our next leap in international retail — accelerating strong momentum and unlocking new growth opportunities across Europe.
If you're a commercially driven operator with a sharp sales instinct, international retail experience, and a passion for driving growth in multiple markets, this is your opportunity to help scale one of Europe’s most exciting FMCG success stories.

WHAT YOU NEED TO SUCCEED

As our Head of International Retail Sales based in our HQ in Munich or our office in Amsterdam, you’ll lead the development and scaling of yfood’s retail presence across a dynamic portfolio of high-potential European markets — from countries with existing footprint to those just getting started. You’ll shape the sales agenda, manage key distributor and retail relationships, and deliver strong commercial results — working hands-on to expand our footprint with smart, locally tailored strategies. You will be working cross-functionally with our marketing and operations teams to ensure brand consistency, strong commercial performance, and seamless execution across borders.
This is a role for someone who thrives on both structure and hustle, opening up opportunities in newer markets and strengthening our presence in those already gaining traction.

Your key responsibilities:

• Drive sales growth by scaling existing and building new international markets – country scope depending on your experience 
• Own the commercial agenda in each market — including assortment, placement, pricing, trade terms, promotional planning, and distribution setup — to build market momentum
• Build and manage a network of distributors, retail partners, and sales agencies, ensuring executional excellence and brand consistency 
• Lead commercial negotiations and set pricing structures, trade terms, and promotional plans in line with company goals
• Work closely with Operations to ensure smooth international logistics, inventory planning, and order fulfillment.
• Collaborate with Marketing to tailor market activation plans based on local dynamics and market maturity while maintaining global consistency.
• Track performance metrics, market trends, and competitor activity to steer continuous improvement
• Reporting & forecasting: Provide regular performance updates, sales forecasts, and strategic recommendations to senior leadership

• Bring 6–8 years of international retail sales experience in FMCG, with a strong background in retail and distributor/partner management (ideally bringing in your own network of external partners)
• Have a track record of growing retail sales in European markets — ideally across both Western and Eastern Europe
• Have experience with retail P&L ownership and a strong understanding of distributor models, route-to-market strategies, and trade marketing
• Are a strong negotiator and relationship-builder, comfortable leading commercial discussions with senior stakeholders
• Understand how to build and adapt sales strategies to diverse market realities, and how to lead through partners
• Are willing to travel internationally for occasional market visits/partner meetings
• Thrive in fast-paced, high-growth teams — and bring a strong sense of ownership and ambition

(WH)yfood?

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees. 
• yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
• Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Vacation is important. That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit. For this purpose, we offer workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
• Go with the flow. We contribute 30€ to your public transportation ticket and offer you the opportunity to lease a bicycle at a reduced price via JobRad.
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with clichés. But some of them are true.That's why we also offer a fruit basket, your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
• B Corp is king. We have become B Corp certified! This means that we can now officially join a round of companies that all meet high social and

CONTACT