At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
The role
We’re looking for a strategic and visionary Director of Design Systems & Enablement to lead the evolution and governance of our global design system across all HelloFresh brands and platforms. In this role, you’ll shape the future of how we design at scale — enabling consistency, accessibility, and quality across customer and internal-facing experiences.
As a senior leader in the UX organization, you’ll build and lead a team of designers and engineers, work closely with Product, Brand, and Engineering leadership, and champion a culture of collaboration, craft, and scalable thinking. Learn more about the HelloFresh Design System and how the team uses Figma here.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What you’ll do
- Lead and scale HelloFresh’s global design systemto support multiple brands, platforms, and markets, ensuring quality, cohesion, accessibility, and efficiency across the design and development process.
- Enable design excellence at scale by evangelising and enabling accessibility.
- Manage a team of 3 designersdedicated to design systems and operations work.
- Drive the strategy, roadmap, and governanceof the design system in close collaboration with stakeholders across UX, Product, Engineering, and Brand.
- Establish and maintain scalable contribution models, documentation standards, and design tokens frameworks that empower teams while maintaining high-quality standards.
- Champion accessibility and inclusionby embedding WCAG compliance and inclusive design principles into system foundations.
- Collaborate with Brand and Marketing teamsto align on visual identity, tone of voice, and the evolution of brand expression across digital products.
- Evangelize the design system internally, communicate its value, and enable adoption through tooling, training, and active community engagement.
What you’ll bring
- A senior design leader with 10+ years of experience in product design, with at least 4+ years dedicated to building and scaling design systemsat a global or enterprise level.
- Strong player-coachmindset — you’re comfortable rolling up your sleeves in Figma while also building vision, strategy, and a high-performing team.
- Deep experience in partnering with engineersto build and maintain UI components, design tokens, and system infrastructure.
- Proven ability to drive cross-functional alignmentacross Product, Engineering, Brand, and Marketing.
- A strong communicator and facilitator, with the ability to translate design system needs into compelling narrativesand actionable roadmaps.
- Proficient in tools such as Figma, Storybook, Zeroheight, Tokens Studio, and familiar withdesign ops workflows.
- Passionate about accessibility, inclusive design, and creating seamless experiences at scale.
- Experience working in fast-paced, agile environments, ideally in consumer-facing tech or ecommerce.
What we offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with a German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
#Product
#Design
About HelloFresh
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.
To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
- Europe: [email protected].
- APAC: [email protected]
- United States: USCandidateAccommodations@hellofresh.com
- Canada: [email protected]
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