The authenticity of TikTok has created a new way for brands and merchants to meaningfully connect with creators and the community. Through an innovative E-commerce platform that helps shoppers discover and purchase products within the app, TikTok E-commerce enhances promotion and sales for merchants and brands with an entertaining user experience. We are committed to supporting merchants and creators through our safe and trusted shopping platform.

We are looking for someone with an entrepreneurial spirit, who is adaptable, collaborative, and is able to work with a number of merchants, and internal stakeholders in a fast paced and exciting environment.

Role & Responsibilities
- Responsible for one of the following categories: Home & Living, Electronics, or FMCG
- Map the category landscape, and define priority on which segment to be developed in collaboration with partners
- Build the category/sub-category and a clear roadmap to manage long-tail partners
- Plan, execute and maintain category performance
- Partners acquisition and onboarding: identify potential partners, build onboarding solutions (including business model suggestions, creator affiliation, partners education) and set up their mid and long term account plan and help them grow their business sustainably on the platform
- Work cross functionally with internal teams and external service vendors to help partners with content on platform
- Own internal projects to contribute to the category’s ecosystem as a whole (including campaigns, product launches, B2B marketing)
- Come up with initiatives to continuously improve competitiveness advantage