Senior Sales Director (Nordic)

Who We Are

Wakam is a B2B2C insurance company that creates white-label insurance solutions via its Play&Plug® technology platform for more than 80 partners. We provide most of our insurance products through API, and hosts white label insurance solutions via our Play&Plug technology platform.

With a footprint spanning 32 countries and revenue of more than €900 million in 2023, mostly generated outside France, Wakam is the European leader in digital and embedded insurance.

Strongly committed to social responsibility, Wakam is a mission-driven company dedicated to "enabling transparent and impactful insurance".

About the Team

The Revenue Office is at the forefront of Wakam's European growth strategy. Our mission is to expand our presence across the Nordic region by forging high-impact partnerships with MGAs, brokers, fintechs, insurtechs, retailers, and marketplaces. We operate in 32 countries, and our commercial team reflects that diversity — agile, collaborative, and driven by performance and local market insight.

At Wakam, ambition, autonomy, and impact are not just encouraged — they're expected and celebrated.

Your Mission

As Senior Sales Director, your mission is to accelerate Wakam's growth across key Nordic markets. with a focus on regions where we want to strengthen our footprint (Southern, Central, or Western Europe depending on your location and expertise).

You will identify and close high-value distribution partnerships, particularly with brokers, MGAs, fintechs, insurtechs, retailers, and digital marketplaces. You'll represent Wakam's modern vision of embedded and B2B2C insurance — and be the local face of our "fast-to-market" promise.

Your core responsibilities:

• Lead Market Growth: Take ownership of business development across your designated European markets. Identify new leads, close strategic deals, and expand existing partnerships.

• Build Trusted Partnerships: Understand your partners' ecosystems and propose tailored insurance solutions that match their operational models and customers' needs.

• Coordinate Internally: Work hand-in-hand with our Underwriting, Pricing, and Delivery teams to co-build and launch insurance programs in record time.

• Focus on Profitability: You're not just chasing volume — you ensure commercial deals align with Wakam's risk appetite and contribute to long-term profitability.

• Act as the Local Voice of Wakam: Represent us at industry events, pitch with confidence, and build Wakam's visibility as a tech-forward insurance partner.

• Leverage Innovation: Be AI-curious. Use CRM, automation, and AI tools to enhance your lead pipeline, commercial proposals, and productivity.

What You Bring

• Minimum 8 years of experience in commercial or business development roles, including at least 3 years in insurance (brokerage, MGA, insurtech, fintech, embedded insurance, or affinity programs).

• Deep understanding of B2B2C or embedded insurance models in a European context.

• Proven ability to build and close complex, multi-stakeholder partnerships.

• Fluency in English; fluency in another European language (Italian, Spanish, German, etc.) is highly desirable.

• Solid negotiation, pitching, and stakeholder management skills.

• Strong commercial acumen with a profitability mindset.

• Familiarity or interest in AI, automation, and data-driven decision-making tools (CRM, dashboards, etc.).

✨ Who You Are

• You're a strategic dealmaker who also loves to get things done.

• You thrive in fast-paced, multicultural environments.

• You're curious, tech-savvy, and open to reinventing the way insurance is sold.

• You care about the impact of your work and want to join a purpose-driven scale-up.

• You want your commercial voice to matter in shaping the future of the company.

Why Join Wakam?

• Speed-to-market: From pricing to product launch, we move fast — 30 days for terms, 90 days to go live.

• Transparency: Full visibility on technical results. We share profits from day one.

• Autonomy & Impact: You'll own your market(s) and can directly influence revenue growth.

• Innovation Culture: We use AI and automation across all functions — including commercial.

• Pan-European Reach: Collaborate with underwriting, tech, and delivery teams across 10+ countries.

• Flexibility: Remote-friendly working model with competitive, performance-linked compensation.

Hiring Process

Welcome to Wakam

Recruitment Agencies:

Wakam has an in-house recruitment team, which focuses on sourcing great candidates directly. Wakam does not accept unsolicited resumes from agency or search firm recruiters.

Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. When we do use agencies, we have a PSL in place, so please do not contact our managers directly.