Responsibilities include:
* Map the FMCG category and subcategories landscape, and define priority on which segment to be developed in collaboration with partners
* Build the FMCG category and a clear roadmap to manage long-tail partners
* Plan, execute and maintain category performance
* Partners acquisition and onboarding: identify potential partners, build onboarding solutions (including business model suggestions, creator affiliation, partners education) and set up their mid and long term account plan and help them grow their business sustainably on the platform
* Work cross functionally with internal teams and external service vendors to help partners with content on platform
* Own internal projects to contribute to the FMCG ecosystem as a whole (including campaigns, product launches, B2B marketing)
* Come up with initiatives to continuously improve competitiveness advantage
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