SoSafe has the ambition to become the leading human risk management provider in Europe. Our award-winning awareness platform triggers behavioural change by providing effective and engaging training and simulations on cybersecurity and data protection. Cybercrime is predicted to cost the world $10.5 trillion annually by 2025 - we invite you to be part of the solution!
We’re looking for a strategic, data-driven, and highly collaborative Senior Event Marketing Manager to lead our global event program. from high-impact webinars to flagship industry conferences and regional roadshows. You’ll turn these touchpoints into key growth engines: driving pipeline, accelerating deals, and deepening relationships with our community of customers, prospects, and partners.
This role sits at the center of our marketing engine, connecting field marketing, brand, sales, and customer success, to bring engaging, on-brand event experiences to life. If you’re passionate about creating moments that drive business impact and tell powerful stories in the cybersecurity space, let’s talk.
Here's how you'll make a difference:
Event Strategy & Planning
Develop and execute a global event strategy aligned with pipeline goals, sales plays, and SoSafe’s regional go-to-market initiatives.
Own the annual events calendar across hosted and sponsored (e.g. key cybersecurity trade shows, third-party events) formats.
Set clear KPIs for each event (e.g. MQLs, influenced pipeline, ARR), and align with marketing, sales, and partner teams on shared success metrics.
Execution & Logistics
Manage end-to-end event operations: venue scouting, vendor coordination, booth and experience design, budgeting, staffing, and run-of-show.
Ensure every touchpoint reflects SoSafe’s mission, visual identity, and commitment to empowering people through awareness.
Lead cross-functional project teams and agencies to deliver seamless execution — on time and on budget.
Collaborate closely with external vendors, production agencies, and logistics partners to ensure smooth delivery and high-quality execution across all events.
Marketing & Promotion
Partner with field, brand, content, and digital teams to build integrated pre-, during-, and post-event campaigns that drive attendance and engagement.
Ensure clear, consistent messaging across event assets — from invitations to booths to follow-up nurture tracks.
Create moments that not only educate, but connect attendees to SoSafe’s value in a meaningful, human way.
Sales & GTM Alignment
Work hand-in-hand with sales, SDRs, and partner teams to identify high-value prospects and ensure tailored outreach before and after each event.
Equip sales teams with talking points, attendee insights, and follow-up guidance to turn event momentum into real opportunities.
Map events to key GTM motions, including product launches, ABM campaigns, and regional sales priorities.
Measurement & Optimization
Track performance of every event — from lead generation and pipeline impact to attendee satisfaction and ROI.
Deliver clear, actionable post-event reports and insights to inform future strategy.
Continuously refine event approach based on performance data, stakeholder input, and industry trends.
What makes you a great fit:
6+ years of event marketing experience within B2B SaaS or cybersecurity/tech environment
Proven success managing both hosted and sponsored events with measurable business results
Deep understanding of the buyer journey and how events influence different funnel stages
Strong project management, organizational, and negotiation skills
Experience managing vendors, contracts, timelines, and cross-functional teams
Excellent communicator, able to work effectively with internal stakeholders and external partners
Proficiency with CRM and marketing tools (Salesforce, HubSpot, Marketo, or similar)
Willingness to travel (20–30%)
Nice to Have
Familiarity with ABM and field marketing strategies
Experience in cybersecurity, compliance, or awareness training markets
Creative sensibility and an eye for delivering premium, brand-aligned event experiences
What we offer*
Work/Life balance: Flexible hours, 33 vacation days
Wellbeing and financial support: Access to Open Up, corporate discounts
Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups
And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ
*Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you'll learn more during the interview process.
About Us
At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence.
Backed by leading VCs like Highland Europe and Global Founders Capital, we’re rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.
If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you!
