Choco is on a mission to enable the global food system to become sustainable by optimizing the way food is sold, ordered, distributed, and financed. Our AI-focused software connects distributors with their customers to operate waste-free and efficiently. A problem of this magnitude requires a massive scale and only the best people will be able to solve it. Are you in?
Here’s what we’re up to: https://bit.ly/4fyXonB
About the Role
We’re looking for a driven Account Executive to join our German sales team and play a key role in Choco’s next growth chapter. You’ll be at the forefront of expanding our footprint in the food wholesale industry by acquiring new distributor partners, driving high-impact deals, and building lasting relationships. This is a full-cycle sales role where you’ll own the process from first outreach to signed contract — and have the opportunity to shape how we go to market in Germany.
At Choco, we combine the agility of a startup with the strength of a unicorn that’s already proven its market fit. You’ll work with cutting-edge technology, including AI solutions, to help an industry that’s still at the start of its digital transformation.
What You’ll Do
Take full ownership of the sales cycle: From sourcing your own pipeline to closing deals and handing over to Customer Success.
Consistently generate new business through cold calling, email, LinkedIn outreach, in-person visits, and referrals.
Build and nurture relationships with both C-level executives at multi-million-euro companies and owners of family-run businesses.
Conduct tailored product demos that create urgency and showcase the business impact of Choco’s solutions.
Negotiate commercial terms that deliver win-win partnerships with long-term value.
Represent Choco at industry events, trade shows, and networking opportunities.
Collaborate closely with SDRs, CSMs, and Sales Leadership to share market insights and refine our Go-To-Market approach.
Adapt quickly to changing priorities, targets, and product offerings in a fast-moving startup environment.
What You Bring
Proven closing experience as an Account Executive in a SaaS or similar tech environment.
Strong outbound prospecting skills with a track record of generating and managing your own pipeline.
Confidence in negotiating with senior decision-makers and handling complex sales processes.
Ability to explain technical SaaS concepts in a simple, compelling way to non-technical audiences.
Native-level (or C2) German and professional English skills.
2+ years of CRM experience (Salesforce is a plus).
Hands-on mentality and self-motivation to drive results without heavy direction.
Resilience and adaptability to thrive in a high-change, high-growth environment.
Nice to have: Experience in the food distribution/wholesale industry, selling to family-owned businesses, contributing to a GTM playbook, or leveraging AI tools for sales.
Choco was founded in 2018 in Berlin. Now, we are a dedicated team of over 200 Chocorians across Europe and the US. We seek hungry and humble individuals who embrace hard work, put our team first, and are committed to building a lasting company. Our mission demands urgency and speed while maintaining a long-term vision.
In just five years, Choco has raised $328.5 million and achieved unicorn status in 2022, with a valuation of $1.2 billion. We're supported by some of the world’s best investors like Bessemer Venture Partners, Insight Partners, Coatue Management, and LeftLane Capital.
Choco is an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.
