At AutoScout24, we're revolutionizing how marketing operates—with smarter data, seamless systems, and powerful automation. We're now looking for a Marketing Tracking Specialist (m/f/d) to take ownership of our marketing tracking and analytics framework and help us make data-informed decisions to optimize efficiency and ROI of our multi-channel marketing funnel.
This role is perfect for someone who enjoys working cross-functionally across analytics, tech, and marketing, and is passionate about solving tracking puzzles in a fast-paced environment where experimentation and innovation drive growth.
What you will do
- Work closely with marketing, analytics, tech and vendors to gather requirements, translate business needs into tech solutions, and support campaign execution.
- Take technical ownership of advertising platforms (e.g., Google Ads, Meta), and help enrich marketing signals and targeting effectiveness.
- Conduct proactive audits and troubleshooting for GTM, UTMs, and tracking implementations across ad platforms.
- Support and improve campaign tracking frameworks, ensuring consistency in UTMs, taxonomy, and campaign naming.
- Collaborate with marketing managers on A/B tests and experimentation to drive channel performance and user growth.
- Lead audience segmentation, targeting strategies, and exclusions across platforms, ensuring precision and compliance.
- Build and maintain connections between marketing tools and analytics infrastructure, enabling accurate performance measurement and attribution.
- Partner with analytics to set up and optimize robust measurement frameworks.
- Contribute to marketing performance optimization initiatives through automation, insights, and tool improvements.
What you will bring
- 3+ years of hands-on experience in marketing analytics and technology, ideally in a consumer-focused business.
- Strong knowledge of Google Analytics and attribution concepts; bonus if you've worked with MMPs (e.g., Adjust, AppsFlyer).
- Strong proficiency with Google Tag Manager (GTM) or similar tracking tools solutions, e.g. Snowplow, as well as major marketing ad platforms (e.g., Google, Meta, Criteo, Microsoft).
- Solid experience in SQL and working with modern data stacks (e.g., BigQuery, dbt, Airflow).
- Knowledge of BI tools like Tableau or Amazon Quicksight, with a sharp eye for data storytelling.
- A strategic mindset with the ability to simplify complex technical details for both technical and non-technical audiences.
- Demonstrated ability to work independently, lead cross-functional initiatives, and drive impact in an agile environment.
- Fluency in English.
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