Marketing Operations and Insights Lead

Change the way the world travels

Be part of the GetYourGuide journey and connect people with unforgettable travel experiences worldwide. Since 2009, millions of travelers have booked unique activities with us in over 12,000 cities. Our headquarters in Berlin is supported by 16 other local offices across the globe. 

Ready to join a diverse community of over 850 fellow explorers dedicated to revolutionizing the travel experience industry? Check out our careers site to learn more.

Team mission

The Marketing Operations team is built on four core pillars: Strategy & Operations, Data & Technology, Intelligence & Insights, and Enablement & PMO. This function drives marketing effectiveness and efficiency by orchestrating planning processes, managing budgets, building unified data and technology stacks, and enabling data-driven decision making across all marketing channels and initiatives.

We're looking for a Marketing Operations and Insights Lead to architect and optimize the systems and processes that power GetYourGuide's marketing organization. As the operational backbone connecting Marketing, Product, and Supply teams, you'll translate strategic priorities into scalable execution frameworks. If you're excited by the opportunity to build, scale, and simplify how great work gets done in a fast-growing travel experiences marketplace, we'd love to meet you.

Your mission:

• Lead Strategic Operating Model Development: Drive the development and implementation of strategic operating models, focusing on optimizing performance for key business priorities and market opportunities
• Scale Operations from Pilot to Full Implementation: Lead the scaling of strategic initiatives from pilot programs to broader organizational rollouts, maintaining operational excellence, consistency, and efficiency throughout the expansion process
• Conduct Strategic Analysis and Generate Insights: Partner with channel teams and marketing analytics to perform deep-dive analyses on prioritized market segments, translating findings into actionable recommendations and coordinated improvement initiatives
• Build Data Infrastructure and Executive Communication: Develop tools, dashboards, and reporting frameworks while delivering regular progress updates to senior stakeholders, ensuring transparent communication of insights and strategic recommendations

Your toolkit:

• Education and Experience: 
  - Bachelor’s degree in Business, Marketing, Analytics, or a related field (Master's preferred).
  - Minimum of 6+ years in marketing operations, program management, or business analytics roles.
• Strategic & Operational Acumen:
  - Demonstrated ability to create structure from ambiguity and scale processes effectively.
  - Proficiency in breaking down complex problems into clear workflows and designing systems that enhance clarity, speed, and consistency across teams.
  - Proven track record of influencing and aligning diverse stakeholders across departments, driving progress on complex, multi-team initiatives without formal authority.
• Analytical Prowess:
  - Exceptional analytical skills, with the ability to synthesise complex data into actionable insights for executive audiences.
  - Advanced proficiency in data analysis tools (e.g., Looker, Databricks).
  - Hands-on experience with project management tools (e.g., Asana, Jira).
• Impact-Driven Leadership:
  - Strong bias towards impact, evidenced by a consistent track record of delivering results at scale, from ideation to execution.
  - A hands-on leader who proactively identifies and resolves issues to ensure successful project completion.

We want your journey with us to be extraordinary

Here’s how you can expect us to commit to you and your growth.

• Virtual stock options make you an integral part of the company’s success
• Annual personal growth budget and mentorship programs for continuous learning and development
• Company Pension Scheme, GYG is matching with 50% (max. 100€/month)
• Work from anywhere in the world for 40 days per year
• Flexible working arrangements to support work-life balance
• Opportunities to collaborate and socialise with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits
• Support your loved ones with generous maternity and paternity leave policies

And more…

How to apply

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire’ and ‘life at GetYourGuide’. If you have any further questions, please don’t hesitate to get in touch at [email protected].

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application. 

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