At HelloFresh Group, our mission is to change the way people eat forever. Since our 2011 founding in Berlin, we’ve become the global market leader in the meal kit sector and inspire millions of home cooks across the globe every week. We’ve also launched other exciting brands, including our ready-to-heat subscription service, Factor, which is revolutionizing the category in Europe.
About the job
HelloFresh Group is looking for a powerhouse Lead Copywriter to join our Creative Studio. You’ll bring high-level brand thinking and sharp execution to our creative assets, and you’ll play a role in shaping the voice of our global brands while driving performance across multiple channels.
The role is ideal for a seasoned agency creative looking to move in-house without sacrificing creativity or collaboration. You’ll interpret briefs, pitch ideas, write attention-grabbing copy, and help lead a team of talented local and global writers.
This is a hybrid position based in Berlin, with at least three days per week (Mon.–Wed.) working in our studio in Moabit.
What you’ll do
- Write compelling, on-brand copy for multiple touchpoints and channels, especially TV, OOH, paid social, YouTube, display, and CRM.
- Ideate and conceptualize smart, original campaign ideas based on strategic and creative briefs.
- Collaborate with stakeholders to ensure creative alignment and guarantee effective outcomes.
- Provide clear, constructive feedback to writers across local and global teams.
- Uphold and evolve our tone of voice and messaging guidelines.
- Work with designers, videographers, photographers, and motion designers to bring creative ideas to life.
- Rigorously proofread copy, ensuring there are zero typos or grammatical errors.
- Manage content via Google Suite and Jira so that it flows smoothly to stakeholders and translators.
Who we are looking for
- A full-time, Berlin-based copywriter available for hybrid work, on-site at least from Monday to Wednesday each week. (HelloFresh Group provides relocation assistance if the successful candidate is not based in Berlin.)
- BS/MS from a top-tier university in Communications, Marketing, Creative Writing or another related field of study.
- 8+ years of experience in copywriting or communications, preferably at a top-tier agency.
- A proven track record of writing high-impact, English-language copy across major marketing channels, especially TV, OOH, paid social, YouTube, display, and CRM.
- A strategic thinker who sees the big picture, but also masters the line-by-line details.
- Experience developing marking campaigns from brief to ideation to rollout.
- Comfortable working within brand and tone guidelines, but knowing when to push the boundaries.
- Ability to write for multiple projects, markets, languages, and brands simultaneously, changing tone and tactics as needed.
- A curiosity about our audiences, and the ability to interpret performance data to refine copy.
- Experience working for food or tech brands is a plus.
- Experience with the localization processes is a plus.
- Knowledge of German, French, Italian, Spanish, Swedish, Norwegian, Danish, or Dutch is a plus.
What we offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.
To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
- Europe: [email protected].
- APAC: [email protected]
- United States: USCandidateAccommodations@hellofresh.com
- Canada: [email protected]
