Job Description :
Location: Hamburg, Germany
Type: Full-time, permanent
About Us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!
We’re looking for someone to help us stay ahead in a fast-changing world— by connecting our brands with consumers in more meaningful, relevant and data-driven ways than ever before.
About the Role
As Head of Consumer Connections – DACH, you will lead the end-to-end strategy and execution of how we connect with consumers and shoppers—from insight to impact. This is a unique, hybrid leadership role combining consumer & shopper planning, data analytics, content strategy, and digital & media activation.
You’ll be the voice of the consumer at every connection point—from the spark of insight through to paid media, influencer strategies, retail activation, and content excellence.
You’ll be the voice of the consumer at every connection point—from the spark of insight through to paid media, influencer strategies, retail activation, and content excellence.
Key Responsibilities
- Lead the consumer & shopper insights strategy for DACH—translating cultural, behavioral, and data-driven insights into actionable plans that drive brand growth.
- Define and embed the full-funnel connections strategy, linking brand strategy, consumer behavior and precision media planning.
- Lead the digital and media ecosystem—working with global and regional teams to activate content, media, search, CRM and influencer strategies across platforms.
- Champion shopper planning accuracy, influencing retail touchpoints, ecommerce and omnichannel journeys with the right insights and data tools.
- Inspire content creation and advocacy—connecting Culture & Entertainment with purposeful storytelling that resonates with the next generation of consumers.
- Shape the performance marketing and data roadmap, aligning KPIs and measurement frameworks with brand goals and commercial outcomes.
- Lead cross-functional collaboration with Marketing, Commercial, Global Digital, and external agency partners to deliver breakthrough work.
- Act as a change agent and thought leader—building capabilities, elevating the role of data and connection planning within the business.
About you
- Confirmed leadership experience in consumer insights, digital marketing, shopper strategy or media planning—ideally within CPG, beverages, or lifestyle brands.
- Strategic attitude with deep understanding of consumer journeys, digital platforms, and content ecosystems.
- Analytical strength—able to work comfortably with data, performance dashboards and CRM systems.
- Passion for culture, creativity and innovation, with the ability to bring together logic and magic in brand storytelling.
- Exceptional collaborator and influencer—able to work across multiple teams and markets with transparency and energy.
- Proficiency in English & German
Feel Inspired?
This is your chance to lead at the heart of where data meet creativity, where consumer understanding becomes powerful brand action. If you’re ready to shape the future, we’d love to hear from you!
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don’t let anything stop you from applying!
Worker Type :
Regular
Primary Location:
Hamburg
Additional Locations :
Job Posting Start Date :
2025-07-15
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