We are looking for a
Campaign Management Lead (m/f/d)
(unlimited, full-time) Join our team at one of our locations in Berlin, Verl or Stockholm – flexible working conditions available
At Riverty, we’re redefining how people and businesses interact with financial services across Europe. As our Campaign Management Lead (m/f/d), you will lead a new, cross-functional team at the intersection of data, creativity, and business growth. You'll be responsible for orchestrating full-funnel, insight-driven marketing initiatives for both consumers (B2C) and merchants (B2B) — driving measurable impact across all growth channels.
Your Responsibilities
- Lead, coach, and inspire a team of 10 experts in growth marketing, UX, reporting, and market research.
- Foster a high-performance culture focused on ownership, speed, and learning.
- Own the development and execution of full-funnel, international marketing campaigns for B2B and B2C.
- Optimize account-based and platform-based marketing processes to drive high-quality leads and revenue growth.
- Champion audience insights and persona development to inform campaign messaging and targeting.
- Define and monitor marketing KPIs, ensuring campaign efficiency, lead quality, and strong ROI.
- Drive UX and reporting excellence to ensure campaigns meet experience, legal, and brand standards.
- Collaborate closely with Product, Commercial, Legal, and Country Leads to ensure market fit and delivery success.
Your Profile
- Proven experience in leading data-driven marketing teams, with a focus on strategic campaign execution across B2B and B2C.
- Demonstrated success in account-based marketing and full-funnel campaigns that deliver measurable business results.
- Strong leadership track record in managing cross-functional, international teams.
- Analytical mindset with fluency in KPIs, marketing performance metrics, and campaign automation.
- Experience in fintech, financial services, or other regulated industries is a strong plus.
- Excellent communication and stakeholder management skills; fluent in English, German is a plus.
- A “can-do” attitude, with the ability to prioritize what truly matters, and the ambition to continuously learn and evolve.
#EUR35
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