About The Company
GROPYUS creates sustainable, affordable, and aspirational buildings for everyone through modular construction and setting a new standard in smart living.
About the Role:
In this role you will drive GROPYUS' revenue growth by generating actionable market intelligence, optimizing our go-to-market engine, and ensuring that our strategic positioning evolves in line with the dynamic demands of the real estate and construction ecosystem. You will play a pivotal role in evaluating, shaping, and validating our current sales strategy, ensuring that all sales activities are transparent, measurable, and reported in line with our corporate standards.
What you'll be doing:
- Lead and refine market segmentation across key customer groups (e.g., municipalities, project developers, investors)
- Develop persona-specific messaging frameworks tailored to decision-makers and influencers
- Map and optimize buyer journeys; identify and address conversion barriers at each sales funnel stage
- Integrate segmentation insights into sales playbooks and ensure team alignment
- Analyze acquisition and engagement channel performance, focusing on conversion rates by segment and funnel stage
- Coordinate and align marketing campaigns and events with cross-functional teams (e.g., MarComms, Sales)
- Provide data-driven recommendations to optimize channel spend and marketing efficiency
- Conduct structured market mapping to prioritize sales pipeline opportunities using external databases and market data
- Perform competitive analysis and monitor industry trends, including funding models and go-to-market strategies
- Collaborate with Product and Research teams to translate market intelligence into actionable insights
- Evaluate and refine sales strategies based on market feedback; maintain and evolve sales playbooks
- Ensure consistent and accurate sales reporting in line with KPIs and CRM standards
- Prepare strategic reports for sales leadership, highlighting progress, risks, and market opportunities
What you bring:
- Extensive experience in strategic sales, business development, or go-to-market strategy, ideally in B2B environments within real estate, construction, or
technology - Business-fluent German and English are mandatory (written and spoken) to operate effectively in national and international contexts
- Strong analytical skills with proven track record in segmentation, messaging, and channel performance optimization
- Ability to synthesize complex data into actionable insights and present them convincingly to senior leadership
- Hands-on experience with CRM systems and reporting tools; disciplined in adhering to reporting standards.
- Confident and collaborative working style, able to influence without formal authority in cross-functional teams
- Entrepreneurial mindset with a balance between strategic thinking and operational execution
What We Offer:
- An unlimited contract with 30 vacation days.
- Flexible, hybrid work: You can work from home or come into the office on the schedule that works best for you. Feel like traveling and working from another location? No problem. Tune into meetings and work from abroad for up to 40 days per year. In addition, flex hours allow you to prioritize important moments in your day.
- Attractive perks and benefits: We offer a company pension scheme, language courses (English/German), and employee discounts with selected sustainable brands. Furthermore, our external partners in mental health support you in strengthening your mental health through anonymous private/group sessions.
- Virtual Shares Program: Participate in the success of GROPYUS through our Virtual Share Program.
- Ownership: You can truly make your mark with your work and contributions – on all our organizational levels. Find your solutions, drive and test them.
- The chance to be part of something big: Our mission is to rethink an entire industry. Join us in reinventing construction and fostering sustainable, affordable living.
- A diverse and enriching work environment: Become a valued member of a wonderfully diverse team of individuals from over 50 countries. At GROPYUS we value inclusion above all, ensuring that everyone feels they belong – no matter their background. In this way, our differences become strengths that help us grow as a team.