SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40+ million artists, the future of music is SoundCloud.
As a Senior Data Analyst, you will work closely with the product and engineering teams to ensure accurate data capture of the experiences we build and then mine the data to generate insights that drive product innovation and monetization. You will use your advanced SQL skills, analytical mindset, and storytelling abilities to uncover user behavior patterns, identify opportunities, and measure the impact of new features/functionality through experimentation. You will also create dashboards and insights reports to communicate your findings and recommendations to various stakeholders, from product managers and engineers to leadership and executives.
Drawing on your strong commercial sense, you’ll partner across functions to shape product and go‑to‑market decisions that fuel the expansion of our content ecosystem.
Key Responsibilities:
- Leverage content economics and user behavior data to recommend the right tracks and creators to listeners, define and track KPIs for subscriptions and other revenue streams, and pinpoint opportunities to optimize spend and boost ROI.
- Conduct exploratory data analysis to identify the opportunity space for the product teams based on user needs, preferences, pain points & friction in the user journeys.
- Lead the charge on hypothesis‑driven testing; creating the infrastructure that fast‑tracks experiments on content curation, listener experience, and interface enhancements to maximize growth.
- Communicate data-driven insights & recommendations to product, engineering, design, and leadership teams using clear and compelling narratives, visualizations, and presentations.
- Collaborate with other analysts, data engineers, data scientists, and product managers to ensure data quality, consistency, and alignment across different data sources and platforms
- Develop and maintain dashboards, reports, and documentation to share best practices, learnings, and institutional knowledge across the organization.
Background and Experience:
- 5+ years of experience in product analytics, business intelligence, data science, or a related field. Direct experience within Commerce, subscriptions, freemium based businesses, streaming services, Social, Commerce, Gaming is a plus.
- Expertise in SQL and experience working with large-scale data sets on cloud platforms such as GCP or AWS.
- Experience with analytics engineering tools such as Apache Airflow, Dataform, dbt, etc.
- Proficiency in data visualization tools such as Looker, Tableau, or Power BI.
- Familiarity with event tracking, design and tag management solutions such as Segment, GTM, Adobe Launch, Tealium, etc.
- Experience in designing, running, and analyzing complex A/B tests and experiments using one or more of the leading experimentation solutions. i.e. StatSig / Optimizely / Target.
- Strong analytical skills and ability to apply statistical methods such as hypothesis testing, regression analysis, clustering, forecasting. Experience building churn and retention prediction models
- Excellent communication skills and ability to translate complex data into actionable insights and recommendations for different audiences.
- Curiosity and passion to find & elevate the data narratives and exercise influence to drive change.
- Experience in mentoring and training analysts and non technical stakeholders
- Passion for music and interest in understanding user behavior and preferences in the music domain.
About us
- We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
- We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
- We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
- We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities
Benefits
- Not located in Berlin? No worries, we offer extensive relocation support including allowances, one way flights, temporary accommodation and, by partnering with Expath, on the ground support on arrival
- Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
- Employee Equity Plan
- Generous professional development allowance
- Fertility and Family Building program
- Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
- We offer free German courses at beginning, intermediate and advanced
- Various snacks, goodies, and 2 free lunches weekly when at the office
Diversity, Equity and Inclusion at SoundCloud
SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.
At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.
