Welcome to Glow25!
We are a dynamic, fast-growing Beauty & Pro-Aging company based in Berlin – with a heartfelt mission: creating glow moments. For our customers, for our team, for everyone who wants to feel comfortable in their skin and let their inner beauty shine.
For us, work is more than just productivity – it should inspire, excite, and bring joy. And this is where you come in! We are growing fast and are looking for smart, empathetic people who are eager to build something special with us.
Join Glow25 and become part of a vision that redefines beauty. We can’t wait to meet you!
These are our current challenges and future goals:
As the Product Manager - International Expansion, you’ll be responsible for driving the successful launch, growth, and localization of our web experience in new markets. This role sits within the Web Experience team and acts as the critical link between Digital Product, Marketing, Brand, Legal, and the broader Tech organization. You’ll ensure our international sites deliver seamless, high performing customer journeys that balance global consistency with local market needs - supporting conversion, retention, and overall business growth.
This is where we need your support:
- Market Entry Strategy: You define and execute strategies for new markets, including localization requirements, product market fit, legal compliance, and readiness across teams.
- Customer & Market Insights: You research customer needs, competitive dynamics, and cultural nuances. You translate insights into actionable product requirements and priorities.
- Cross Functional Alignment: You serve as the central point of coordination for international launches, aligning stakeholders across Marketing, Brand, Legal, and Tech.
- Localization & Optimization: You lead the adaptation of web features, content, and flows for new markets – balancing consistency with relevance and customer needs.
- Performance Tracking & Iteration: You define and track key metrics like conversion, retention, and engagement. You use insights to prioritize improvements and drive impact.
- Ownership & Accountability: You are the single point of accountability for product-related aspects of the international web experience – driving clarity, focus, and execution across teams.
- Long Term Growth: You build scalable frameworks for international expansion, reducing ad-hoc work and enabling faster, more efficient market launches.
- Risk Management: You proactively identify and mitigate risks related to compliance, technical constraints, or market readiness. Let me know if you’d like this reformatted for a CV, slide, or another specific purpose.
You have the following experience:
- You have a proven experience as a Product Manager, with a strong foundation in product discovery, customer research, and data informed decision making.
- You have a deep understanding of key metrics like conversion, retention, engagement, and micro-conversions (e.g., add to cart rates, bounce rates, checkout abandonment). You know how to analyse user behaviour, uncover insights, and turn data into action.
- You understand the ability to balance global consistency with local market needs, adapting web experiences to meet diverse customer expectations.
- Excellent stakeholder management skills - you’re comfortable working across marketing, brand, content, legal, and country teams while representing overarching digital product needs.
- You have a strong strategic thinking, with the ability to connect high level objectives to execution plans.
That's something you can look forward to:
- Flexible working hours and time tracking.
- Unlimited access to the latest courses on tech, business, leadership, and mental/physical well-being through your Udemy account.
- Top-notch equipment rented through Grover and conveniently delivered to your home.
- A generous 40% discount on our entire range in the shop.
- 30 days of vacation + the option to take up to 10 days of unpaid leave – because sometimes you just need a little break.
- Company health insurance that covers additional services worth up to €600 per year (e.g., vision aids, dental cleanings, etc.).
- Glow Card: With your prepaid credit card, you can shop at selected providers in your area. Each month, you'll receive €50, giving you an annual bonus of €600!
- After passing your probation period, we offer a company pension plan with an annual contribution of at least €600. And here’s the best part: if you contribute to the plan yourself, we’ll add an extra 20% on top.
Yay! You've made it this far!
But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.
