The team is established as a new exploratory unit within the company. Its mission is to develop a blended learning German course for migrants to better meet their needs as well as those of potential employers. This approach is entrepreneurial, emphasizing rapid learning and a trial-and-error mindset.
You will:
- Develop, oversee, and execute the marketing activities that attract participants to our new migrant focused language courses. You will take responsibility for a smart mix of paid, owned and earned channels.
- Strategically plan, set up, review, and adjust marketing channels and materials to improve performance based on efficiency KPIs
- Execute the marketing activities hands-on, in cooperation with other team members. You will also take on related tasks dependent on your skills and needs
- Lead an initially small marketing team and scale the team going forward
- Work closely with colleagues from other disciplines to provide a great end-to-end user experience
- You see this project as an opportunity to set up marketing activities for a new Babbel product for success and take ownership from the start. You proactively seek out and test the most effective acquisition strategies
- With a strong blend of strategic and hands-on marketing skills, you can communicate your plans clearly to senior management while also enjoying rolling up your sleeves to work directly on campaigns and assets yourself
- You have 7+ years of experience implementing and managing different digital marketing channels and are excited about exploring new features and tools
- You are motivated by learning and ready to grow quickly, as the team is scaling
- You enjoy solving challenges by taking the initiative and tapping into your professional network for insights and ideas
- You’re a team player who thrives in a small, fast-moving, and experimental environment, surrounded by motivated colleagues, while benefiting from the resources of a larger company
- Experience in the migration space is a plus
- Enjoy 30 vacation days and the chance to take a 3-month Sabbatical. Plus family and life situation counseling
- Decide how, when, and from where you want to work with our flexible working hours and remote friendly options as Jobbatical (up to 3 months inside the EU) or work from our fully equipped office with nap, faith and family rooms
- Learn and grow with the internal learning opportunities, and use a yearly learning & development budget for external training. Learn languages with Babbel for free with your full access to Babbel
- Take advantage of your mobility benefits options and a discounted Urban Sports Club membership
- Be part of our employee communities (such as Femgineers, DE&I Ambassadors and LGBTQIA groups), attend cultural and regular social events
As part of our ongoing journey towards building a diverse, equitable and inclusive company, we welcome everyone to apply, especially those individuals who are underrepresented in tech. We are a learning company, inside and out, and we encourage you to apply even if you do not fit all the technical requirements - all candidates are assessed based on skills, qualifications and on our business needs. Please state your pronouns in your application, and let us know if you’d like to be addressed by a name other than the one appearing on your official documents. If you have a disability or special need, feel welcome to inform us, so that we can provide you with the proper assistance in the application process.
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