Your responsibilities
Are you analytical, structured, and thinking beyond algorithms when it comes to social media?
Then this role is for you.
As our Influencer & Social Growth Strategist, you'll combine strategic thinking with creative excellence. You’ll scale our influencer marketing and grow our social media presence with a deep understanding of formats, community dynamics, and UGC. A role at the intersection of growth, branding, and relationships.
Your responsibilities include:1. Social Growth Strategy
Analyze performance data to identify growth opportunities and develop scalable content formats for Instagram and TikTok.
Systematically test new ideas—formats, hooklines, editing styles—to drive organic growth.
Collaborate closely with our On-Camera Creator to translate learnings into action and establish efficient feedback loops.
Own reporting and insights, sharing clear KPIs and optimization ideas with the wider team.
2. Influencer & Creator Marketing
Identify creators who align with AMELI’s values, aesthetic, and target audience. Manage outreach, briefings, and communication.
Negotiate partnerships and buyouts while coordinating content delivery and approvals.
Evaluate UGC for both quality and performance, and manage its strategic usage.
Build and manage a structured Creator CRM and content library with performance tracking.
Develop our community-led programs (e.g. testimonials, ambassador programs, gifting/seeding strategies).
Your profile
2+ years of experience in social media strategy, influencer marketing, or creator management.
Strong analytical skills with the ability to interpret data and derive actionable strategies.
Excellent communication skills—clear, thoughtful, and professional across DMs, briefings, and emails.
A sharp eye for visual storytelling and brand aesthetics—even if you're not creating content yourself.
Confident working with tools like Google Sheets and platform analytics dashboards.
Fluent in German and English—our content and creator communication happens in both languages.
Your benefits
A permanent full-time position in a purpose-driven, bootstrapped start-up with a long-term vision.
30 vacation days (based on full-time) + options for sabbaticals and additional days off for personal occasions.
Work from anywhere: 100% remote, no core hours.
A personal development budget for trainings, coaching, or conferences—plus internal knowledge sharing and regular feedback sessions.
A team culture shaped by female leadership, ownership mentality, and the spirit of “ask for forgiveness, not permission.”
Regular virtual and in-person team events to build connection and community.
About us
AMELI ZURICH is a young fashion start-up with the ambition to revolutionize business bags for women. We create elegant, timeless leather accessories without compromising functionality. We value craftsmanship, integrity and transparency and attach great importance to women's empowerment. Founded in Zurich in 2020, today we are 10+ people doing our best every day to empower women with and beyond handbags.
