Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.
We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sounds interesting?
Then come and join our global team as Head (f/m/d) of Digital Marketing at Advanced Therapies, to lead our digital initiatives and drive growth for our B2B company. This role is perfect for a strategic leader who excels at building and inspiring high-performing teams, developing innovative digital campaigns, and shaping the future of our go-to-market strategy.
Choose the best place for your work – Within the scope of this position, it is possible, in consultation with your manager, to work mobile (within Germany) up to an average volume of 60% of the respective working hours.
Even more flexibility? Mobile working from abroad is possible for up to 30 days a year under certain conditions and in selected countries.
Your tasks and responsibilities:
- Digital Strategy & Leadership
- Shape and implement a forward-looking digital marketing strategy aligned with our business goals.
- Monitor emerging digital trends and technologies to keep our B2B marketing approach innovative and competitive.
- Define meaningful KPIs, track performance, and report on ROI to support continuous learning and improvement.
- Manage the digital marketing budget with a focus on transparency, efficiency, and value creation.
- Go-to-Market Innovation
- Drive the development of hybrid go-to-market models that integrate digital and traditional sales channels.
- Collaborate closely with Sales, Product, and Business Development to create seamless, customer-centric journeys.
- Identify and activate digital opportunities to reach new markets and audiences.
- Campaign Management & Optimization
- Lead the planning and execution of integrated digital campaigns across SEO/SEM, content, social media, email, ABM, and automation.
- Ensure campaigns are insight-driven, regularly tested, and continuously optimized for relevance and performance.
- Cross-Functional Collaboration
- Act as a trusted partner and advisor to internal teams, sharing digital expertise and market insights.
- Work hand-in-hand with Sales to ensure high-quality lead generation and smooth handover processes.
- Support digital transformation initiatives and help embed digital thinking across the organization.
- Stakeholder Engagement & Representation
- Represent the digital marketing function in central teams, advocating for resources and sharing results.
- Build strong, collaborative relationships with key stakeholders to ensure alignment and shared success.
- Represent the company at industry events, contributing thought leadership on digital marketing trends.
To find out more about the specific business, have a look at https://www.siemens-healthineers.com/products-services
Your qualifications and experience:
- You hold a degree in Marketing, Business, Communications, or a related field. Fluent in English.
- You have many years of experience in digital marketing, ideally in B2B environments.
- A strong track record in developing and delivering digital strategies that drive measurable results.
- Experience in leading cross-functional projects and working closely with Sales, Product, and Business Development.
- Demonstrated success in managing complex digital campaigns across SEO/SEM, content marketing, social media, and email.
- Familiarity with hybrid go-to-market models and digital transformation is a plus.
Your attributes and skills:
- A strategic mindset with a passion for data, insights, and continuous improvement.
- Proficiency in digital marketing tools and platforms, including automation, CRM, and analytics.
- Strong organizational and project management skills, with the ability to prioritize and adapt in a dynamic environment.
- Excellent communication and collaboration skills, with the ability to engage and influence across all levels.
- Confident representing the company internally and externally, including at industry events.
Our global team:
Siemens Healthineers is a leading global medical technology company. 73,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services.
Our culture:
Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success. Check our Careers Site at https://www.siemens-healthineers.com/de/careers
As an equal opportunity employer, we welcome applications from individuals with disabilities.#myabilityshs
Wish to find out more before applying? Contact us: +49 (9131) / 17 – 1717, if you wish to discuss any initial questions with our recruitment team. The contact person handling this job ad is Simone Morgenstern.
We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Click here to get started.
To all recruitment agencies:
Siemens Healthineers' recruitment is internally managed, with external support permitted only when a qualified supplier has established a formal contract with us. Unsolicited candidate submissions and referrals, absent a current supplier contract, do not establish consent and are ineligible for fees. We delete and destroy unsolicited information, thus, would recommend you refrain from any such practices. Your adherence to our policies is appreciated.
Siemens Healthineers Germany was awarded the Great Place to Work® certificate.
