About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting-edge electric cars, integrating advanced technology with eco-friendly design to drive the future of transportation.
Key Responsibilities:
- Develop and execute paid media strategies across ATL and digital channels
- Manage media budgets, track spend, and optimize for ROI and cost efficiency
- Lead cross-functional planning of brand and performance campaigns, from ideation to execution
- Monitor and analyze key performance indicators (KPIs) to measure effectiveness
- Collaborate with creative, media, and analytics teams to drive campaign success
- Coordinate with agencies and local markets to ensure seamless implementation
- Other tasks related to this position
Qualifications:
- 4–6 years of experience in paid media, digital marketing, or related fields
- Proven success managing ATL and digital campaigns with quantifiable impact
- Strong command of Google Analytics and media performance tracking
- Experience leading social media campaigns with large-scale audiences
- Excellent communication, organizational, and cross-team collaboration skills
- Agency or multi-brand management experience is a strong plus
- Opportunity to work in a dynamic and innovative industry.
- Competitive salary and benefits.Exposure to global automotive trends and strategies.
- A collaborative team environment that fosters professional growth.
