Your tasks
Reporting to the International VP of Growth, the Director of Global Paid Media (f/m/d) will be responsible for defining strategy, driving execution, and overseeing day-to-day operations across all digital media investments at Clark. This is a pivotal leadership role within the Global Growth organization, as digital media serves as a fundamental driver of brand awareness, customer acquisition, and long-term growth across all geographies.
This role requires deep expertise in paid media management at scale, a strong track record of people leadership, and a passion for innovation in the ever-evolving digital media landscape. The ideal candidate will demonstrate fluency across dominant platforms (Google Ads, Meta) as well as emerging formats such as influencer marketing, podcast advertising, digital out-of-home (DOOH), connected TV (CTV), and other programmatic channels.
Your main tasks will include:
1. Team Leadership
- Lead and develop a high-performing global paid media team structured around core verticals:
- Paid Search & Google Ads
- Paid Social & Display
- Affiliates & Large Publishers (including influencers and podcasting)
- Foster a collaborative, inclusive, and high-standards culture, with a strong emphasis on mentorship, career development, and team empowerment.
2. Paid Media Strategy & Operations
- Own the global paid media strategy and execution roadmap across all digital channels.
- Champion martech integration to support automation, personalization, measurement, and test-and-learn capabilities.
- Manage direct relationships with major media partners (e.g., Google, Meta, TikTok, large publisher networks).
- Ensure tight collaboration with cross-functional teams in Product & Technology, Sales, Finance, Legal, and local market teams.
3.** **Performance Accountability
- Take full ownership of paid media performance metrics, including media spend efficiency, customer acquisition cost (CAC), and return on investment (ROI).
- Ensure rigorous measurement frameworks are in place to optimize campaigns for both short-term performance and long-term customer lifetime value (CLV).
4. Stakeholder Engagement
- Serve as the strategic voice for paid media within the Global Growth organization and beyond.
- Effectively communicate plans, insights, and results to senior stakeholders and cross-functional teams.
- Act as an internal thought leader and advocate for innovation across paid media channels and methodologies.
5. Talent Development
- Create a culture of continuous learning, experimentation, and operational excellence.
- Attract, nurture, and retain top talent to build a world-class media organization that supports Clark’s global growth ambitions.
Requirements
- Proven Experience: 4+ years of experience managing global digital media operations across multiple markets and channels, with a focus on scalable, high-impact execution.
- Platform Expertise: Hands-on experience with major digital platforms, especially Google Ads and Meta; familiarity with newer formats such as influencer and programmatic media.
- Technical & Martech Integration: Strong understanding of marketing technology stacks, 1st-party data activation, and data-driven performance optimization.
- Commercial Acumen: Demonstrated ability to manage large budgets and align media outcomes with broader commercial goals in collaboration with finance and sales functions.
- Analytical & Results-Oriented: Clear track record of driving measurable growth and ROI through strategic media investments.
- Leadership Skills: Empathetic, motivational, and visionary leader with the ability to build trust, inspire teams, and influence stakeholders.
- Project & Time Management: Highly organized and detail-oriented, capable of managing multiple initiatives in a fast-paced, dynamic environment.
- Collaborative Mindset: A strong communicator and team player who thrives in a cross-functional, global organization.
