The role
As a Content Creator and Copywriter you will be part of the Global Brand team based in our Berlin studio in Moabit, working within our newly created content studio to ideate, conceptualize, and write social-first video content for our advertising and communication needs. We seek an individual well versed in the creation of short-form social media video content – a digital native who can help conceptualize video ideas and then bring them to life through copywriting. The ideal candidate can write voiceovers, supers, captions, metadata, dialogue, and storyboards in a quick and scrappy fashion based on performance data, creating videos with the tone, wording, and impact to be thumb-stopping on all social media platforms.
This position will report directly to the Associate Director of Content Strategy.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What you’ll do
- Be part of the conceptual core of the content studio, bringing fresh and unique ideas to the table for compelling short-form content across all HelloFresh Group brands (especially HelloFresh and Factor).
- Experiment with different forms of video content using data and performance insights to produce iterations and new content on a weekly basis.
- Co-create storyboards for all video-based content and executions.
- Develop video content into stand-alone static assets for social media and digital ads
- Write bold and dynamic scripts, supers, captions, metadata, dialogue, hashtags, and any other text needed to ensure assets are attention-grabbing while delivering a clear message.
- Organize all copy in a format that can be easily translated from English to any language.
- Provide narrative, editorial, and script direction, as well as hands-on copywriting to all video projects.
- Advise on preproduction, production, and post-production phases of content production to ensure narrative and strategic integrity.
- Oversee brand governance and ensure that all assets meet brand standards.
- Participate in the quality assurance of all assets produced by the studio.
What you’ll bring
- A strong copywriting portfolio of compelling short-form social media videos and static ads that employ UGC tactics (A portfolio is a mandatory part of the application.)
- Excellent, native-level English skills
- Deep understanding of social media platforms (YouTube, Meta, TikTok), including knowledge of current trends, tech developments, and best practices
- Experience working with international brands.
- Demonstrated 4+ years of experience creating social media videos and static ads.
- Knowledge of Google Suite. Knowledge of video-creation platforms (ex.: Premiere) and content management tools (ex. Smartly, Celtra) are a big plus.
- Solid understanding of video production and workflow.
- Great attention to detail, as well as critical and analytical thinking.
- Strong collaboration and communication skills, including empathy and active listening skills.
- Ability to manage stakeholders and operate in an international environment.
- Excellent problem-solving skills.
- Ability to set and maintain processes and structures.
What we offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.
To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
- Europe: [email protected].
- APAC: [email protected]
- United States: USCandidateAccommodations@hellofresh.com
- Canada: [email protected]
