Overview:
Circle Cardiovascular Imaging (Circle) vision is to Transform Cardiovascular Care through Intelligent Solutions. Circle is a well-known, established leader in the cardiovascular imaging industry, with our best-in-class MR and CT imaging solutions utilized by top healthcare institutions worldwide.
Are you a highly motivated and strategic individual looking to kickstart your career in medical software sales? Circle Cardiovascular Imaging is looking for a Business Development Representative (BDR) to join our marketing team. This is an excellent opportunity for an ambitious professional eager to grow into a critical role, focusing on expanding our footprint within our existing international client base of Cardiac MR users. You'll introduce and sell our cutting-edge CT software applications, building relationships with new stakeholders and partnering closely with our Marketing Demand Generation team to qualify "hot leads" for our Sales Executives.
Responsibilities
- Account Mapping & Stakeholder Identification: Research and meticulously map the organizational structure within existing Cardiac MR client accounts to identify key decision-makers, influencers, and stakeholders for CT equipment and software purchases, particularly within Radiology departments.
- Targeted CT Modality Outreach: Initiate outbound contact and cultivate relationships with these new stakeholders (e.g., Chief Radiologists, Imaging Directors) within our established client base to generate interest in our CT solutions.
- Collaborative Campaign Execution & Inbound Engagement: Partner directly with the Marketing Demand Generation team to plan, execute, and optimize targeted prospecting campaigns. This includes actively engaging with and qualifying inbound leads generated from these marketing initiatives, providing crucial client insights to refine messaging and content, and actively participating in follow-up efforts to maximize campaign effectiveness.
- In-Depth Lead Qualification & Demo Scheduling: Conduct thorough qualification of potential opportunities for CT products. Understand the client's current infrastructure, clinical needs, budget cycles, and strategic priorities. Your key responsibility will be to generate enough interest to successfully schedule product demonstrations with key decision-makers and relevant stakeholders. This step is crucial for determining if they are a "hot lead"—indicating a clear need, budget, authority, and timeline, making them ready for immediate engagement by a Sales Executive.
- Value Proposition & Product Education: Articulate and demonstrate the unique clinical value and benefits of Circle's new CT software to relevant decision-makers, distinguishing our offerings in a competitive market.
- Seamless Hot Lead Handoff: Ensure a smooth, well-documented, and timely transition of fully qualified "hot leads" to the assigned Sales Executive, providing all necessary context and background to facilitate immediate follow-up.
- Market Intelligence Gathering: Collect and relay valuable market feedback and intelligence from client interactions regarding CT needs, competitive insights, and emerging trends to inform product development, marketing, and sales strategies at Circle.
Required Skills/Experience
- A motivated individual with foundational experience (e.g., 2-4 years) in a Business Development, Sales, or similar client-facing role, ideally within medical device, healthcare software, or a related technology sector. We are looking for someone we can train and develop into this role.
- Demonstrated ability to research accounts, identify new stakeholders, and build rapport at various levels within an organization.
- Familiarity in working with hospitals and health systems, with an understanding of sales cycles.
- An interest in diagnostic imaging, particularly CT, is a significant plus.
- Exceptional communication skills (written and verbal), with the ability to articulate technical and clinical information clearly.
- Highly organized, self-motivated, and able to manage multiple priorities in a fast-paced environment.
- Proficiency with CRM software (e.g., Salesforce) and sales engagement tools.
- Ability to collaborate effectively with both marketing and sales teams.
- Bachelor's degree, Biomedical, Medical, Life Sciences, or a related field preferred.
Educational Background:
- Bachelor's degree, Biomedical, Medical, Life Sciences, or a related field preferred.
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