Your Role
We are seeking an experienced Paid Media Manager to drive our digital advertising efforts across paid search and paid social channels. In this role, you will manage end-to-end campaign execution on platforms like Google Ads, Bing Ads, and LinkedIn Campaign Manager. You will collaborate closely with cross-functional teams, including content and product marketing, to craft targeted campaigns that generate quality leads and align with revenue goals.
Your Impact
-Drive Lead Generation: Create and manage paid campaigns to attract high-quality leads, contributing to pipeline growth and revenue generation.
-Optimize Campaign Performance: Utilize A/B testing, audience insights, and performance metrics to enhance campaign efficiency and ROI.
-Collaborate Cross-Functionally: Partner with content, marketing, and sales teams to ensure campaigns align with organizational goals and messaging.
-Strategic Growth: Play a pivotal role in shaping our paid media strategy, leveraging insights to refine targeting and maximize engagement.
Your Skills
-Proven experience managing paid search and social media campaigns independently, preferably in a B2B environment.
-Proficiency with Google Ads, Bing Ads, and LinkedIn Campaign Manager platforms.
-Strong analytical skills to interpret performance data and drive actionable insights.
-Exceptional problem-solving abilities to creatively optimize campaigns.
-Demonstrated success in managing and balancing budgets for efficient scaling.
-Excellent communication and collaboration skills, particularly within cross-functional teams.