Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in events Marketing or advertising, in technical aspects involved in production and with different types of hardware, software, tools, processes, and best practices.
- Ability to communicate in English and German fluently to support client relationship management in this region.
Preferred qualifications:
- Experience managing a variety of event formats, including conferences, trade shows, product launches, and various projects.
- Understanding of Google Ads Customer’s workflows, decision-making processes, event planning principles, methodologies, and best practices.
- Knowledge of Google’s Ads products, online marketing and understanding of Google's strategic and competitive position.
- Ability to evaluate third-party resources and manage relationships with external partners.
- Ability to effectively deliver multiple projects at one time in a very fast-moving environment, and campaign/event planning and execution.
- Excellent budget management and negotiation skills.
About the job
The Events and Experiences team brings the magic of Google to life through physical experiences that make our brand tangible, human, and shareable. You will collaborate across teams and departments to create delightful, one-of-a-kind experiences that leave a lasting impression.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Collaborate with marketing and sales teams to develop event concepts aligned with overall business objectives. Manage competing stakeholder interests and priorities and build aligned solutions.
- Conduct market research, identify target audience, and recommend event formats and locations.
- Develop comprehensive project roadmaps, including timelines, budgets, and resourcing plans, provide technical leadership to deliver projects in line with long-term objectives.
- Oversee all aspects of event production, demonstrate expertise related to content and media design, development, production, publishing, and operations. Coordinate event suppliers to secure on-time/in-budget delivery. Conduct post-event evaluations to assess event success.
- Analyze event data, including attendee demographics, engagement metrics, and ROI. Prepare post-event reports and presentations for management and stakeholders.