Head of Marketing

Spire Global is seeking a strategic, hands-on Head of Marketing to lead our marketing function at the intersection of data services and satellite/platform sales. This leadership role will be responsible for overseeing a high-performing, cross-functional team—including product marketers, creatives, demand generation specialists, and business development representatives (BDRs)—to build and execute a unified go-to-market strategy across commercial and government markets.

This role is ideal for a collaborative leader who combines strong marketing intuition with operational rigor, and who thrives in dynamic, high-tech environments.

Key Responsibilities Include:

Team Leadership & Strategy

• Lead and develop a multidisciplinary team spanning product marketing, creative, demand generation, and BDRs, fostering collaboration and performance.
• Shape and implement a cohesive marketing vision that supports Spire’s business goals across both data solutions and satellite platforms.
• Collaborate with executive leadership, product, and sales to ensure alignment on GTM priorities, customer engagement strategies, and revenue growth targets.
• Serve as a mentor and coach while remaining hands-on in strategic planning, messaging, and execution when needed.

Brand & Product Marketing:

• Oversee the development and execution of go-to-market plans, working with product marketers to amplify product launches and customer stories.
• Guide the creation of compelling product messaging and positioning, ensuring close collaboration with product, engineering, and sales to drive relevance and clarity.
• Manage the sales enablement function, ensuring the team delivers high-impact presentations, pitch content, talk tracks, and competitive battlecards.
• Own the content strategy and editorial calendar, balancing thought leadership, technical storytelling, and customer success narratives.
• Provide creative leadership across internal and external resources for visuals, copy, video, UI/UX, and technical product representation (e.g., satellite models).
• Ensure consistency across brand channels, including LinkedIn, Twitter, YouTube, and website, while also measuring performance and engagement.
• Lead event and conference strategy in collaboration with product and sales, ensuring our flagship presence supports GTM and brand objectives.
• Partner with the communications team on PR, earned media, and thought leadership to elevate Spire’s market perception and voice.

Demand Generation & Revenue Marketing:

• Lead the demand generation function, managing integrated campaigns that span digital, ABM, content syndication, events, and paid media.
• Oversee funnel execution and campaign performance using Salesforce and HubSpot, ensuring data integrity and actionable insights.
• Drive strategy for paid media (search, social, display), optimizing for lead quality, cost efficiency, and deal conversion.
• Coordinate lead qualification frameworks (e.g., BANT), and partner with the Sales Development and BDR teams to convert pipeline effectively.
• Define and report on key metrics including funnel conversion, attribution, campaign ROI, and top-of-funnel growth.

Ideal Candidate Profile:

• 10+ years of experience in B2B marketing, ideally in space, aerospace, defense, or deep tech sectors.
• Demonstrated leadership of integrated marketing teams, with direct experience leading product marketing, demand gen, creative, and BDR/SDR functions.
• Expertise in marketing to government and enterprise customers with long sales cycles and complex buying processes.
• Strong storyteller with the ability to make technical content accessible and engaging.
• Deep familiarity with tools like HubSpot, Salesforce, Google Analytics, paid media platforms, and content automation systems.
• Proven ability to manage agencies, internal teams, and cross-functional partners across time zones and functions.

Spire operates a hybrid work model, and this position will require you to work a minimum of three business days per week in the office.

Access to US export-controlled software and/or technology may be required for this role. If needed, Spire will arrange the necessary licenses—this is not something candidates need to have before applying.