Director of Brand Marketing (f/m/x)

Company Description

At AUTO1 Group, we are transforming the way people buy and sell cars across Europe. As the powerhouse behind Autohero and wirkaufendeinauto.de, we are committed to delivering seamless, trustworthy, and innovative experiences to our customers. Operating in eight European markets, we are on a mission to build leading automotive brands that resonate with millions.

Your Role

As the Director of Brand Marketing (f/m/x), you will shape and elevate the positioning of Autohero and wirkaufendeinauto.de (incl. EU sister brands) across Europe. You will drive deep market understanding, lead brand strategy, and oversee the production of high-impact creative assets, ensuring our brands stand out and drive profitable growth in every market. You will have direct responsibility for both the Brand Marketing team and the Brand Content Creation team.

Job Description

• Define and own the brand positioning for both Autohero and wirkaufendeinauto.de (incl. EU sister brands), using market research as well as consumer and customer insight to drive profitable growth
• Lead the creative translation of brand strategy into messaging, campaigns, and visual assets that unlock new customer segments
• Manage and develop our in-house brand marketing and content creation teams, ensuring all brand touchpoints deliver a consistent, high-quality experience that supports acquisition
• Establish frameworks for innovative media selection and brand placements, ensuring our brands are visible in the right cultural moments and channels
• Set clear brand KPIs, monitor brand health, and ensure every initiative delivers measurable ROI and supports our ambitious growth targets
• Partner closely with Customer Acquisition Directors to align brand, creative, and media strategies
• Build robust, scalable team and partner structures that deliver high-quality output under pressure, fueling continuous brand-driven business growth

Qualifications

• Extensive experience in building and leading brand marketing strategies for consumer-facing businesses across multiple markets
• Proven ability to build up strong challenger brands in markets where products are similar and brand reputation is the main factor influencing customer choice 
• Strong expertise in market research, competitor analysis, and translating insights into actionable brand strategies
• Track record of developing and executing integrated campaigns across TV, digital, social, and OOH channels
• Experience overseeing creative production teams and managing the end-to-end asset creation process
• Data-driven mindset, with the ability to define, track, and act on brand health and campaign performance metrics
• Skilled in managing brand ambassadors, sponsorships, and external partnerships
• Collaborative leader who thrives in cross-functional environments and can align brand and acquisition goals
• Innovative, adaptable, and passionate about building brands that stand out in competitive markets
• Excellent communication skills in English; other European languages are a plus

Additional Information

• We offer you an attractive compensation package, including equity, as well as an unlimited contract with 30 days of vacation
• The opportunity to shape two leading automotive brands across Europe
• More than 90 different nationalities make up a truly international and diverse, collaborative, growth-focused working environment
• The resources and scale to make a real impact in a €700 billion market
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences, and training
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
• We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
• Life-work balance is part of our culture, enjoy flexible working hours and remote options up to 5 days a week

Join us, building the best way to buy and sell cars!

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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