Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Product Creative team is part of our broader Product Merchandising Team. Product Merchandising sits at the heart of the Choosing experience for every Netflix member. From AV/AW Creative Strategy & Craft, Writing Strategy & Craft, to Production, and Launch, this team touches every title that our members see on the Netflix platform. Our purpose is to create joy for our members by helping them discover stories they’ll love. We do this by marrying entertainment and visual storytelling with data and innovation to develop creative (artwork and video) for touch points across the Netflix experience.
The Product Creative team defines how the content is creatively represented on Netflix to members around the world. Their purpose is to deliver the most compelling discovery experience through promotional artwork and video, and to connect our millions of global subscribers to our content. At its core, the Creative Strategist role is grounded in achieving creative excellence for all the visual assets that represent a title to help members engage with something they love. This role will marry entertainment and visual storytelling with data and innovation to develop assets for touch points across the Netflix experience. The role will primarily focus on the DACH market and work across a portfolio of our local branded and non-branded titles.
The Product Creative Strategist position uses both the left and right brain equally and requires a personality and skill set that can easily go from art to science and back again, developing strategies, brainstorming, coordinating, partnering, and collaborating across functions, overseeing creative development, and socializing with multiple stakeholder teams to ensure a seamless launch on a global scale. This role is an individual contributor role but works closely with colleagues across our Product Merchandising as well as Marketing and Content teams.
The role reports directly to the Director, Product Merchandising (DACH & CEE), who is based in Berlin, Germany.
Responsibilities
You will build and strengthen relationships internally across teams and externally within the creative community. You will define the creative look and feel of a title—telling its story through static artwork and video to represent our content catalog.
A Typical Day Might Include
Creating a comprehensive visual strategy and positioning for a title that portrays the key context, themes, and aesthetic cues that connect with them.
Writing briefs with strong creative judgment based on data and insights
Working side by side with internal and external stakeholders (among many, most notably the local Marketing and Content teams) to creatively direct and produce compelling imagery and video.
Collaborating with agencies, designers and editors to elevate the creative and enhance content discovery across multiple titles across different genres.
Driving milestones of the creative process effectively to ensure timely and accurate development, production, and delivery of assets.
Where needed, leading onboarding meetings with filmmakers, showrunners, and talent to introduce how the Netflix experience works.
Reviewing artwork and video performance metrics, analyzing winning trends, and determining best practices for better creative.
Building and strengthening partner relationships as liaison to Content, Marketing, PR, and Product
Requirements
10+ years in a creative environment, ideally in entertainment.
While this is an individual contributor role, it requires independence, high stakeholder management, and strong judgment, thus prior leadership experience is an advantage.
Understand, advocate, and embody the company’s values and team goals.
Ability to create clear, effective creative briefs grounded in data and insights.
Must be capable and conversant in all aspects of a creative and asset production workflow.
Deep understanding of video asset creation with the ability to translate and give feedback to develop into finalized assets. Interest in tools and technology to support this approach, including Generative AI.
Understanding and eye for great visual design and the ability to translate design specs into finalized assets.
Member-first approach to campaigns, keeping Netflix subscribers top-of-mind and advocating for the best experience.
Exemplary organizational skills with a disciplined approach to project management.
Great interpersonal skills with the ability to build strong relationships and connect the dots in a fast-paced environment.
The soft skills to recognize when to challenge conventional thinking, the courage to voice suggestions, and the maturity to accept feedback on ideas and work.
Prior project management or creative agency campaign supervision experience.
An understanding of metrics and testing to inform creative strategy. Experience developing personalized creative approaches with A/B testing a nice-to-have.
Healthy interactions with marketing teams, creative agencies, and/or production houses, as well as familiarity with studio/network campaigns or entertainment branding. Experience with non-scripted content would be a bonus.
Excel as an individual contributor with a global purview.
Fluent in English and German. In-depth knowledge of the entertainment industry and market specifics of the DACH markets.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.