Creative Shop is a team of creative leaders, problem-solvers, sound designers, art directors, gamers, writers, data & tech tinkerers who are hungry for new ways to accelerate the success of advertisers on our platforms. We believe creativity is what drives innovation in every aspect of advertising, disrupts industries, improves the status quo, and helps bring the world closer together. We're not just building campaigns, we're building systems of ideas that can feed our auction and maximize our discovery engine. This means we can make the most out of our complex platform ecosystem and deliver results that truly drive business growth. As a member of our team, you'll be part of a talented group of creatives who are passionate about leveraging AI to push the boundaries of what's possible in marketing. You'll have the opportunity to work on high-profile campaigns for some of the world's most exciting brands, and to develop innovative strategies that drive engagement, build brand awareness, and ultimately, drive business results.

We are looking for someone who has a drive for creative experimentation and for launching impactful campaigns. If you're excited about the intersection of creativity and technology, and want to be part of a team that's shaping the future of marketing, we encourage you to apply for this exciting opportunity.

You belong in our team:
- If you are hungry to move fast & learn more;
- If you stand at the intersection of creativity and strategy;
- If you believe curiosity and craft are fundamental to the creative process;
- If you aren’t afraid to take what we have and make it 10x better;
- If constant change excites you;
- If you want to work with a wide spectrum of creative minds to tell stories that you couldn't tell before on the global stage;
- If you love brands and want to help them tell stories that tell their truth in the world;Creative Strategist Responsibilities

• Continually inspire and work with peers to explore new generations of ideas for their campaigns on Meta's platforms (from Instagram to Facebook, Messenger, Whatsapp, Threads and more)
• Collaborate with cross-functional teams to design AI-driven marketing strategies and execute high-profile campaigns that showcase the power of Reels, creators, and performance in driving brand awareness and engagement
• Stay ahead of the curve on emerging trends and technologies
• Analyze data and insights to inform creative decisions and optimize campaign performance, with a focus on creator marketing, short-form video, and catalog-driven commerce
• Continually work to invent new ways to harness creativity for business growth whilst driving value for people and communities
• Work hands-on to bring ideas to life, manage projects, this is a position for builders

Minimum Qualifications

• Minimum 5 years in social media marketing experience gained from: working at a Meta Business Partner, influencer agencies, social media agencies, in-house creative teams
• We are looking for someone creatively ambitious and business centered with experience in creator marketing and vertical short form video across multiple categories (from eCommerce, to CPG and Tech)
• Creative skillset across Meta's suite of ad products from Reels, Feed, Messaging
• Experience in creative ideas for paid social media - no exclusive experience organic content creation or earned media background: portfolio of social media campaigns required
• Knowledge of AI solutions and tools for marketing and advertising
• Design and prototyping skill
• Fluent in both German and English languages

Preferred Qualifications

• You understand measurement and are willing to learn new tools
• Data fluency – you are happy getting your hands dirty with data dashboards

About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.


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