Position: Copywriter
Location: Hybrid, Malta (office)
Employment type: Full-time
DUTIES AND RESPONSIBILITIES:
- Write clear, compelling content for digital marketing channels, including emails, push notifications, SMS, and in-app messaging.
- Develop messaging strategies for user onboarding, engagement flows, and retention campaigns.
- Produce persuasive copy for landing pages, promotional materials, banners, and campaign headlines.
- Plan and execute A/B tests to optimize subject lines, calls to action (CTAs), and campaign messaging.
- Create content tailored to different audience segments and user journeys.
- Ensure consistent tone and voice across languages, demographics, and regulatory environments.
- Collaborate with legal and compliance teams to ensure all content adheres to applicable standards and guidelines.
REQUIREMENTS:
- Native / fluent in German (C1) both verbal and written. Fluent in English (minimum B2 level).
- Minimum of 2 years of experience in copywriting, preferably in digital marketing or e-commerce.
- Understanding of promotional strategies and customer incentives (e.g., discounts, rewards, limited-time offers).
- Experience writing content that meets compliance requirements in regulated industries.
- Ability to manage multiple projects simultaneously under tight deadlines.
- Strong grasp of persuasive writing techniques, including behavioral triggers like urgency, reward framing, and social proof.
- Familiarity with content performance analysis and iterative testing strategies is a plus.
BENEFITS:
- Competitive salary and benefit package
- Extra days of vacation on top of common allowance
- Free fruit, tea and coffee if you prefer working in the office
- Ability to work from home when working late shifts and weekends
- Free day transport to the office from certain areas within Malta
- Team performance bonus and working from home allowance
- Corporate discounts for gym memberships, shops and taxis
- Private Health Insurance, eye care tests, health and well-being professional support
- Comprehensive training and constant feedback
- Relocation support for international applicants.